DESIGN PUBLIC RELATIONS

Design means ‘to form or make (plans, schemes, etc) in the mind; to conceive; to invent, whilst Public Relations  is defined as "an activity aimed at increasing communication and understanding between an organization or individual and the public."  It is a means to help an organisation and the public adapt mutually to each other.

To  achieve the latter, it implies companies and organisations have to conceptualise, design and plan a deliberate and sustained public relations programme. ranging from conceptualisation (the idea is born ), followed by design and development  (the planning phase)  concluding with the implementation of the public relations programme.  Implementing a public relations programme after a  comprehensive planning process, is a tool to ensure the client receives maximum return on investment.

Design Public Relations can also refer to the significant and deliberate use of celebrities, actors, models, professional athletes etc  to promote a product or service. A company that comes to mind is Command PR Company (the Spin Crowd),  where clients play an enormous amount of money to have celebrities endorse their products. The return on investment is enormous when the perfect ‘money shot’ goes global  -  reaching the people those companies want to reach through a broad, influential, and far-reaching news media community.